Content Marketing can be a little fuzzy if you don’t have a bigger picture about the different levels at which you can operate at. Here we share four levels of Content Marketing for you to consider where you fit best… One – Create and share your content Content Marketing starts
I went to see a movie tonight in Newcastle at Tower Cinema. The movie was Robert Redford’s The Company You Keep (on Wikipedia). It stars Redford and host of other well known actors. It’s about identity past and present. It’s about secrets. And it’s about possibilities. It’s suspenseful and one
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from
This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry. How to Become the Apple of Your Industry
A Fitness Trap I’ve just come back from the gym. I’m a gym-junkie. I go 4-5 times a week. And, typically, when I talk to people at the gym or about the gym a familiar question gets asked: Are you trying to lose weight or put on weight? I find this
The Book Chris Brogan and Julien Smith The Impact Equation: Are you making things happen or just making noise? Portfolio, Penguin; London 2012. The Big Idea Having a big idea is not enough. It needs to create impact. And, to do this you need a combination of the following ingredients:
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’,
Do you ever wonder that you’re not doing the thing you should be doing? Or that thing you’ve been working on is not the real goal, just the starting point? I’ve been getting those messages around Book Rapper lately. A lot more people are asking me ‘How Do I Book