In Episode 70 of the Ideas Architect Podcast we talk with Nadine Parkington about creating digital marketing strategy in the face of dramatic technological change and disruption from global competition. Nadine Parkington Nadine Parkington is the Founder of Think Nimble who provides digital marketing strategy for established brands. Her core
This is the third of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Previously in this series were: Function and Design Argument and Story In the world of the factory and the Industrial Revolution we needed focus and specialisation. Today in our
This is the 4th and final post in a series on Content Saturation. Previously we discussed: The problem of Content Saturation How to Overcome Content Saturation – A Personal Consumption Guide How to Overcome Content Saturation – For Content Creators Today, we tackle the big one… How to Solve Content
This is the second of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Our first in this series was: Function and Design. Data and information is really useful. However, a reliance only on this will not present a full and engaging argument
This is the first of six in a series of self-leadership trends adapted from Daniel Pink’s book A Whole New Mind. Products, services and experiences need to be functional. That’s presumed. AND, today it’s crucial they also be beautifully designed to engage our emotions. How to be a Designer Here
This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling
This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In
Ian Berry In his corporate life, Ian was a State Manager for a Financial Services company overseeing 200 people and sales in excess of $100 million. Since leaving the corporate world Ian has become an expert in the leadership space. He is an author, speaker, blogger and mentor. Ian is also:
Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice From In-house to Global In the Old Marketing, it was
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, then we shared seven suggestions for how to overcome content saturation when you’re the audience… Today, we want to view Content Saturation when you’re the one creating the content. In the age