One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any device, tool or thing that
One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any device, tool or thing that
What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined architecture. The general view was
Previously we talked about Ten Tenets of a Good Conversation. Today we want to talk about how to join a conversation… Traditional Marketing was all
The Book Dan Roam, Show and Tell: How Everybody can make Extraordinary Presentations, Penguin, London, 2014 Why I Bought This Book Lately, I haven’t been
I read a lot of books. And, I share a lot of the better ones here through book reviews and the really good ones over
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every
Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for
An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of
What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends
When should you work for free? That can be a tricky question to answer sometimes… We discuss the pros and cons of working for free