How to Choose the Right Product
A simple framework for choosing the right product for you to create is the three Cs of the Product Food Chain: Capture, Create and Congregate. 1 Capture The first level of product creation is to capture what you’re already doing. For instance, in Speaker mode you can make an audio or video recording of you […]
Speakers Business Models
What is a Speakers Business Model? A speakers business model is a way of operating a business for a professional speaker. Every business has a business model. It’s how you run your business. Popular examples include a retail store or an online store. They’re both stores but they run their business differently – they operate […]
Business Models for Speakers
Earlier this week I presented to National Speakers in Melbourne on the topic of Business Models for Speakers. I offered four key messages: What is a Business Model? – We discussed a simple definition of a business model that focuses on what and how you provide value to your customers. Romancing the Stage – Particularly […]
Four Digital Entertainment Shifts
The Rise of Digital Entertainment As with all industries, the rise of digital technology has reshaped digital entertainment. Previously, the big media players controlled entertainment. They told us what to watch and when to watch it. Now we want to be entertained here and now – when and where we want it. Plus, we have […]
Seven Pitch Techniques to be more Persuasive
Seven Pitch Techniques to help you be more persuasive Having a range of pitch techniques in your toolkit is vital if you want to be effective at persuasion and influence. And this is not just for sales. You can use pitch techniques in a meeting to present an idea, a presentation to position a message […]
Innovation and Sport
Innovation and Sport are one of the reasons I’m such a big sports fan. I’ll watch almost any high-level sporting event. I love football (AFL), enjoy cricket and right now am giving up my sleep to watch Le Tour De France. Competition Drives Improvement One of the things I love about sport is that it […]
5 Ways Mobile Transforms Health
Mobile Health If you’re thinking your mobile phone is changing the way we do almost everything, then you’d be right. Here are five ways that mobile technology is transforming the health industry. Health care in the US accounts for 17% of GDP. And, whilst they pay more for health, life expectancy remains below most of […]
The Business Model Manifesto Podcast
Why do we need a Business Model Manifesto? The Business Model Manifesto reflects one of the most important things in business right now. The right business model can let you make money more quickly and more easily. The wrong business model can slow your progress and make you work harder than you need to. What […]
The Business Model Manifesto
What is the Business Model Manifesto? Business models… what are they and why are they important? This is the fundamental question I’ve been asking myself as I prepare my presentation to National Speakers next week. The title is ‘Business Models for Speakers’. And, thus I’ve created ‘The Business Model Manifesto. It offers ten principles for […]
The Rise of Mobile Computing
Mobile computing? It doesn’t seem that different to what we’ve had for a while. So what’s new now? And, why is this such a significant trend? If you want to ride the wave, you first need to understand it. Here we define mobile computer, why it’s special and a new wave of opportunity. More Than […]