How to Engage Your Customers in Your Marketing Conversations

Talk With Me: How to Engage Your Customers in Your Marketing Conversations The Book

Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership

Speed RAP

Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here.

The BIG Idea

Traditional Marketing builds organizational silos with Marketing here, Management over there, Customer Service over there… Conversational Marketing dismantles the vertical channels. It provides a horizontal path to unite your organization internally and your customer interactions externally.

Your Challenge

Listen, respond, join, catalyze and start conversations. You know how to do it with your friends. Now, it’s time to do it with your customers throughout your organization.

More…

More from Book Rapper

 

More Updates

8 Experience as Prediction

We often expect our experience to predict what will happen. But, what if it doesn’t? I started practicing mindfulness to become calm and manage my

July 31, 2026
7 What Rambo taught me about Experience

We often think experience accumulates into value automatically. But Rambo shows it doesn’t work that way. I recently rewatched Rambo: First Blood. Like many action

July 31, 2026
6 What Trainspotting taught me about Experience

When two people are standing side-by-side watching the same event, is our experience the same? My brother loves trainspotting. And to be honest, I never

July 31, 2026