The Neuroscience of Innovation

The Book

Eye Create: The Neuroscience of Innovation

Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently

Speed RAP

What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human brain. He suggests three roadblocks prevent us from being true innovators: our perception, overcoming our fears and our social intelligence.

The BIG Idea

Your plastic brain! Through real-time mapping of living people, neuroscientists are working out how we really think. And, their insights into human behaviour are changing your future.

Your Challenge

It’s time to create something ‘neu’! Check your roadblocks. Create a plan. Change your world.

More…

More from Book Rapper

More Updates

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

Monetize Your Expertise after 45 - Cookie-Cutter vs Custom vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost