21 Provide Clear Roles

Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign defined specific roles for supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could:

  1. Donate money
  2. Volunteer their time
  3. Take on an official role to nurture the community eg moderating conversations
  4. Become a staff member.

Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning

The Productivity Lie that's making you miserable - 4000 weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your to-do list. And it sounds like this: “If I just

Four Thousand Weeks and The Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us feel stretched, overwhelmed, and like we’re constantly behind. But what