Donate Now

21 Provide Clear Roles

Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign defined specific roles for supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could:

  1. Donate money
  2. Volunteer their time
  3. Take on an official role to nurture the community eg moderating conversations
  4. Become a staff member.

Each level was an increase in commitment and participation that allowed everyone to find their own way to contribute and be part of the community.
Action : Define specific roles for your supporters at varying levels of participation.

Derived from Rahaf Harfoush, Yes We Did

More Updates

You don't need a new career. You need a name

Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all

December 23, 2025
Why Smart Professionals Can't Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not

December 18, 2025
Abandon your 90-day goals - Create a 30-year Manifesto

Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.

December 13, 2025