The ONLY Reason to Write a Manifesto
I analysed over 250 manifestos and realised there is only one reason to write a manifesto. Do you need to write a manifesto? You might think you do because your friends or colleagues have created one. Or because Seth Godin’s latest best-selling book is one. (The Song of Significance – A New Manifesto for Teams) […]
11 Origin Story Examples – How to Tell Your Brand Story
Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things began. Peter Parker became Spiderman when he was bitten by a genetically enhanced spider. This game him superhuman strength and speed plus the ability to create a spider web and […]