Archive | March, 2012

Three Ways to Attract More Clients

How do you attract your clients? Here’s three ways you could attract more clients… 1 Content Marketing Book Rapper issues have now been downloaded more than 48,000 times! And that’s only the ones directly downloaded from the Book Rapper website. Many more have been passed along by readers or downloaded from other sites. Plus, I…

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Who Are Your Working For?

I had an interesting experience today… I dropped my iPhone yesterday. Strangely, I could still make phone calls, I just couldn’t see half the screen. Is your delivery reasonable? Given I’d fulfilled my contract I rang to find out what my options were. I rang the company to be told it would take 5-7 business…

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What Are You Building With Your Blog?

I’m often asked, “How can you justify the time, effort and energy to blog everyday?” Here’s four ways I could respond… 1 I’m not writing a blog, I’m writing a book Generally, I’m writing about stuff that I will at some point collect into a book, ebook, online course or something similar. So… how many…

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Are You Ignoring Your Customers?

I realised something alarmingly obvious the other day. It shocked me, surprised me and shook me to my boots. I realised I was ignoring my friends, followers and fans. If I was running a retail store, it would be like having a potential customer enter the store and not walking up to them to ask…

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How to Be A Micro-Celebrity

At the Ideas Lunch today, our presenters were Andrew and Sue O’Brien, also known as the Couple on the Run. They presented a mini-blueprint on how to be a micro-celebrity. A micro-celebrity sits between being a legend in your own mind and being stalked by the paparazzi. Whilst you’re well known in your own niche,…

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