Brand Worship: The Culting Edge
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox […]
We Blog – How will you manage your blog and your life?
Here’s our seventh slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Life”: How will you manage your blog and your life? Here’s an octopus’ dozen of clues to manage your blog and your life. Full Time Blogging Blog […]
My Blogging Heroes
The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured in this blog. See them […]
We Blog – What are you going to blog about?
Here’s our sixth slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog About”: What should you blog about? The answer: Whatever. There’s a global readership out there and a virtual market for every topic. Just get started! Here’s a […]
Apple iPhone Apps and the Future of Gaming
As we sing Happy One Billionth Download to the Apple iPhone Apps store, up pops a new spin on the future of gaming. Rob Murray, head of Melbourne game developer Firemint has just hit the big time. Their game ‘Flight Control’ has just become the top-ranked iPhone application in the world. Flight control lets you […]
To follow or unfollow on Twitter?
Guess who’s following me on Twitter… she’s young, early 20’s, world famous, pop star… I guess you recognized her photo… Yep, it’s Britney Spears! Just when I thought I was out of it and over the hill, along comes my dream girl! I just don’t know how she could have found me on the web.May […]
Why your personal brand is everything
In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid… If it’s not you’re in deep trouble… Gary Vaynerchuk is one of the Social Media A-listers.He’s a star. An offbeat, in your face and absolutely authentic star.He’s his own man and that’s what I love.His […]
Decentralized Twitter sidesteps Central Control
The internet is decentralized. No one controls it.There is no centre. Previously, with centralized media whoever controlled it could decisively shape public opinion. All information has the potential to be propaganda. The key is not to give your opponent a chance to respond. Communist state-run, centrally controlled media was a key platform in managing their […]
Create Breakthrough Results with a winning blog mindset
A Winning Blog Mindset To create breakthrough results with your blog writing, you need to adopt the seven principles of a winning blog mindset. Your mindset are the beliefs, thoughts and attitudes you bring to any situation. In blogging, it’s your beliefs, thoughts and attitudes about what actions you take and what drives your success. […]
The Financial Berlin Wall Comes Down!
Book Rapper has been following closely the Global Financial Meltdown. I still haven’t found a definitive book on this to RAP and today’s events explain why… It’s all still unfolding. G20 SUMMIT At the G20 summit, world leaders have announced a financial plan that’s the equivalent of the Berlin Wall being dismantled. Their plan signals […]