15 Go Neighbour To Neighbour

Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used the phone as a crucial tool to engage supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than trudge into the field office. This was significant. It enabled supporters to contribute in 5-10 minutes time blocks rather than having to slot in one or two hours. The call system was also linked to an individuals MyBO page and added to their Activity Index. This meant all of their actions could be easily counted and displayed and they could be publicly acknowledged as a result.
Action : Use online tools to facilitate other action.
Action : Have real people call other real people.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Time Management is a Lie - Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not 40,000. Not 400,000. Four. Thousand. Weeks. But that’s a total

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision to life? I’ve studied over 1000 manifestos over 10 years

The Six Types of Business Manifestos

Are you struggling with direction and clarity in your business? Without this, it’s easy to lose sight of what truly matters and you can waste