Donate Now

15 Go Neighbour To Neighbour

Part 15 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s Campaign used the phone as a crucial tool to engage supporters.

27 Social Media Lessons From Barack Obama's Presidential CampaignOne of the key tools developed by the Obama campaign was the Neighbour to Neighbour call system. This online phone banking tool enabled supporters to make calls from home rather than trudge into the field office. This was significant. It enabled supporters to contribute in 5-10 minutes time blocks rather than having to slot in one or two hours. The call system was also linked to an individuals MyBO page and added to their Activity Index. This meant all of their actions could be easily counted and displayed and they could be publicly acknowledged as a result.
Action : Use online tools to facilitate other action.
Action : Have real people call other real people.

Derived from Rahaf Harfoush, Yes We Did

More Updates

You don't need a new career. You need a name

Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all

December 23, 2025
Why Smart Professionals Can't Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not

December 18, 2025
Abandon your 90-day goals - Create a 30-year Manifesto

Everyone tells you to think in 90-day plans… Sprints. Hacks. Quick wins. But here’s the truth: 90-day thinking is making us anxious, rushed, and shallow.

December 13, 2025