Donate Now

12 Lead by Example

Part 12 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama demonstrated his campaign in his actions.

27 Social Media Lessons From Barack Obama's Presidential CampaignObama’s entire vision and campaign was based upon walking the talk.

This included:

  1. Turning one-way directives into two-way interactions.
  2. Bypassing the mass media and talking directly to supporters and voters – The announcement of Joe Biden as Vice President was made to supporters first via SMS.
  3. Ensuring a welcoming tone was flavoured throughout the campaign –  Being inclusive and created a sense of  ‘We’  was pivotal to the supporters experience and all content was designed to reflect this.

Action : Be consistent and do the things you say you believe in.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Your Experience Isn't Too Broad

One of the most common worries I hear from experienced professionals is this: My experience is too broad. I’ve done too many things. I should

December 28, 2025
You don't need a new career. You need a name

Most smart professionals don’t need a new career. They need a name for the value they already bring. But we confuse those two things all

December 23, 2025
Why Smart Professionals Can't Explain What They Do

If you have 20 or 30 years of experience and you still can’t explain what you do in one clear sentence, the problem isn’t you. It’s not

December 18, 2025