Primary Menu


Train - Photo by Sai Kiran Anagani

Start Making Sense!

In 1970, Alvin Toffler called it Future Shock. He was describing the overwhelming feeling of when things change too much – it feels like standing on the railway tracks with a train heading straight for us. In 2013, Douglas Rushkoff suggested things had sped up just a little. He called it Present Shock – when everything happens now, now, now…

Is it any wonder that the old ways of doing things are no longer working? And, our careers, our organisations and even our industries are under threat of disruption from global competition and new technology?

Whilst it might appear that business has become tougher than ever, this view is only half of the picture. Changing times offer the greatest opportunities. The Disruption Age is also the Age of Opportunity!

The key to walking this tightrope of threat and opportunity is making sense of what is going on.

Sense making is the regular and consistent process of observing, mapping and identifying changes in our environment. (An everyday example is checking the weather to decide what clothes to wear – compulsory if you live in Melbourne like I do!) This allows us to see potential threats before they arrive (bring umbrella!) and grab golden opportunities before others do (schedule time in the sun).

Ultimately, it helps us make informed decisions.

If you’re looking to future proof your organisation we can help in three distinct ways: through our publications, our mapping workshops and our customised presentations. Contact us for more info. In the meantime grab our latest book below – it’s a free download, no email required.


What the #$%?! is going on?

Geoff McDonald’s latest book is provocatively called What the #$%?! Is Going On because this is the battle cry of our generation. It’s both a desperate and anxious cry that we don’t know what’s going on. And, it’s a statement of opportunity of the turbulent times in which we live. It’s been written as fuel for those in business who want to lead the way, explore new opportunities and make informed business decisions. It’s also for those people who want a first level of defence against disruption from direct competitors, previously anonymous global players and seemingly unrelated technologies. It’s guaranteed to get you thinking!

Download What the #%$?! is Going On?

Contact us to discuss how your organisation can profit from these BIG ideas.