Just saw an interview on the TV with World #3 Surfer Josh Kerr. He’s considered one of the most exciting young surfers on the professional circuit. He was talking about working hard to stay ahead of all the young surfers coming through the ranks. And he said something really interesting:
All my favourite surfers are younger than me.
Kerr watches the videos of the younger surfers to explore new twists, tricks and turns.
I immediately thought, ‘Who are you watching to be improve your business?’ Hopefully, it’s not just the big established ones…
*Interview on Nine News, 5 April 2012.