Twit Rapper: Obama Online

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways.

Obama Online

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media.

The three keys to leading with social media are:

  1. Design your campaign to spark the right actions
  2. Lead your supporters with direct conversations and
  3. Provide the tools to let your grassroots community create and share content.

Derived from Rahaf Harfoush’s Yes We Did.

 

 

 

More Updates

Anthropology and Ai

Michael Henderson describes himself as atrocious with technology. So why has an anthropologist become surprisingly good at using AI? Michael traces the answer back to something

What My Parents taught me about Experience

During the last few years of Dad’s dementia, when Mum and I would visit him in the Aged Care centre, there was a consistent pattern

Why Experts notice things you don't - with Michael Henderson

Most people think experience is about knowing more. But what if its greatest gift is something else entirely? In this excerpt from On Experience, corporate anthropologist