Twit Rapper: Obama Online

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways.

Obama Online

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media.

The three keys to leading with social media are:

  1. Design your campaign to spark the right actions
  2. Lead your supporters with direct conversations and
  3. Provide the tools to let your grassroots community create and share content.

Derived from Rahaf Harfoush’s Yes We Did.

 

 

 

More Updates

3 What the Socceroos taught me about Experience - Rookie or Veteran?

When should you back experience? And when should you back potential? As leaders, It’s one of the most difficult decisions we have to make. The

2 What a Designer taught me about Experience

What if experience is not about what you know? Recently, I sat down with Industrial Designer Philippe Guichard for a conversation on On Experience. Given I’m a

What a Shark Attack taught me about Experience - this is new!

A woman was attacked by a shark at Coogee Beach this week (14 June 2026). Nearby was Charlie Vercoe, an experienced paddle boarder and surf