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Twit Rapper: Design Advantage

Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a animated slideshow format. And, they demonstrate how content can be formatted in multiple ways

Design Advantage

Design Thinking is the new competitive advantage. And, here we explore Roger Martin’s book The Design of Business to create new value and innovate in your business.

Buy The Design of Business on Amazon

More Updates

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

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Monetize Your Expertise after 45 - Cookie-Cutter vs Custom vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium

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The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost

August 30, 2025