The Science of Persuasion

A stunning video book summary of Robert Cialdini’s classic text, Influence in under 12 minutes.

[easyazon-link asin=”006124189X” locale=”us”]Buy Influence: The Psychology of Persuasion on Amazon[/easyazon-link]

 

Mmm… got me thinking about how to do Book Rapper differently... I could draw like this with a little practice. Although I think my skill is more around creating visual models and diagrams. What do you think?

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026