The Long Tail

Chris Anderson shows there is money to be made in very small niches.

The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product.

Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.

This book shows you how to reinvent your business with the three forces Anderson identifies as driving The Long Tail:

  1. The Democratization of Production meaning that everyone has access to the tools of production,
  2. The Democratization of Distribution meaning that everyone has access to distribution via the Internet and,
  3. Connecting Supply and Demand meaning creating ways for customers to find the products you have for sale.

Get our RAP: Making Money From Niches

More Updates

How to Create Your Signature System in 7 Steps

Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book,  The Seven Habits of Highly Effective

How Stephen Covey built a $280 million empire from this personal manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into