The Ideas Marketing Book

Ideas Marketing I’m pleased to announce the launch of my new book!

It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine steps of the Ideas Marketing Tree.

The ‘book’ comes in a variety of formats…

  • A five minute Twit Rapper version – the book is summarised as 26 tweets. This is presented as an animated slideshow.
  • Then there is the Book Rapper summary so you can get the core ideas in 30 minutes.
  • Plus, there’s audio – me reading the material.
  • Plus, plus some video content of me presenting the material.
  • And, finally the book – available as an ebook and as a short-run physical book.

I guess you’d say it’s a book pack, rather than a mere book.

It’ll be available for release shortly – just wanted to whet you appetite today and let you know that it’s coming soon to a computer near you.

 

More Updates

What Left-Handedness Taught Me About Experience

At the 1980 Olympics, all six finalists in the men’s foil fencing were left-handed. This is surprising given that left-handers make up only about 10%

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,