Tag Archives | The Culting of Brands

Brand Worship

The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. Speed RAP People queue overnight to be the first into the new…

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Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox…

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