Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Brand Worship: Defining Your Cause
If you’re not out to cause anything then you might as well go back to bed! What’s the point of your brand? What’s the reason it exists? What’s the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from […]