1 Manifestos Are Primal

Manifestos are primal

  Here’s the first in a nine-part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. In his best-selling book, Permission Marketing, Seth Godin describes it brilliantly: Everything starts with a manifesto. In other words, manifestos are primal. The words primal and primary mean ‘first’ or ‘most important’. This […]