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Manifestos are primal

1 Manifestos Are Primal

  Here’s the first in a nine-part series looking at the Manifesto Manifesto principles with a view to creating your own manifesto. In his best-selling book, Permission Marketing, Seth Godin describes it brilliantly: Everything starts with a manifesto. In other words, manifestos are primal. The words primal and primary mean ‘first’ or ‘most important’. This…

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