Marketing Trend – Consumers Talk 2

Marketing Trend #12 - Consumers talking to other consumers

This is marketing trend #12 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Consumer to Producer Consumers Talk to Each Other In the Old Marketing, consumers were scattered all over the place with little or no connection to each other. They may have bumped into […]

Marketing Trend: Consumers Talk

Marketing Trend #11 - Consumers to Producers

This is marketing trend #11 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Blink Attention Consumers Talking to Producers Previously, organizations were able to distant themselves from their customers: Appalling phone service (tell me about it!), employing middle men to sell to us, ignoring email […]

Marketing Trend: Blink Attention

Marketing Trend #10 - Blink Attention

This is marketing trend #10 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Authentic Stories Blink Attention One of the powerful elements of Old Marketing was the relatively few competing messages. You could buy up a few slots on your favourite TV channel and lots […]

Marketing Trend: Hits to Niches

Marketing Trend #7 - The Shift from Hits to Niches

This is marketing trend #7 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Cheap or Best In the Old Marketing, everything was geared to creating mass market, best-selling, block-buster hits. If you didn’t have a hit you’d failed. Think movies, toys, books, fashion, food, music. […]

Marketing Trends – Cheap or Best

Marketing Trend #6 - Be Cheapest or Best

This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling for average prices. Beige, beige […]

Marketing Trends: Scarce or Abundant

Marketing Trends #5 - Scarce or Abundant

This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In the Old Marketing, some things […]

Strengthen and Outsource

Marketing Trends #4 - Strengthen and Outsource

Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice From In-house to Global In the Old Marketing, it was hard to find good help. […]

Marketing Trends: Slice and Dice

Marketing Trend #3 - Slice and Dice

This is the third in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Where is the Profit? What is the most profitable part of your business? In the Old Marketing, one product line typically subsidised another and […]

Marketing Trends – Attract the Interested

Marketing Trend #2 - Attract the Interested

Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you were to strike gold. ie, […]

Marketing Trends – Big Idea

Marketing Trends #1 - What's the Big Idea?

What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised […]