Web Line, Part 5: RAP2: Stand Out 1
Web Line, Part 5: RAP2: Stand Out 1 Derived From Chris Brogan and Julien Smith, Trust Agents Previously: RAP1: Trust Has Changed RAP2: Stand Out – Part 1 PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels […]
Web Line, Part 4: RAP1: Trust Has Changed
Web Line, Part 4: RAP1: Trust Has Changed PreviouslyBook Rapper Review of Trust Agents Derived FromChris Brogan and Julien Smith, Trust Agents Book Website www.trustagent.com RAP1: Trust has changed PROFIT : Who we trust has changed. Previously we trusted TV, the news, PR, Advertising and even politicians. Now we don’t. We do trust our friends. […]
Web Line, Part 3: Book Rapper Review
Web Line: What You Need to Succeed Online, Part 3 Previously: Web Line, Contents, What’s New Book Rapper Review: Trust Agents Précis The internet has changed the way we do business. The info sources we used to trust, well, we no longer do. Trust, like attention is now at a premium. And, building it is […]
Web Line: What You Need to Succeed Online, Part 2
Web Line: What You Need to Succeed Online, Part 2Previously: Web Line Speed RAP and Intro The Web Line The Web Line gives you a benchmark of what the top web performers, like Chris Brogan and Julien Smith, are doing for their online success.What it takes to succeed in life is constantly changing – particularly […]
The Web Line: What You Need to Succeed Online, Part 1
The Web Line: What You Need to Succeed Online, Part 1 The BookChris Brogan & Julien Smith, Trust Agents Speed RAPThe web and social media is re-humanizing business and our interactions with each other. Gone are the days of interrupting, talking at and selling to gain attention. Today we need to build trust, be helpful […]
How the Internet is Shaping Your Organisation
The Book: Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006. Our Context During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence. It was thought impossible that a plane could get anywhere near […]