The Secret to Creating Message Envy

Message Match

Message Envy As the Ideas Architect I spend a lot of time looking at the communication of ideas. You could say I’m obsessed. I’m constantly checking out signs, advertising, labels, book covers, blogs and more to see what and how they organize and share their message. Mostly, I’m highly critical. I don’t mean negative, I […]

The Plateau Effect – Slideshow

Here’s an interesting book summary by the authors promoting their book. It reflects what I’ve been saying around Book Rapper for some time… A book is one way to design, build and sell your idea. If you make it the only way you package your idea, your audience will be small. Instead, creates layers of […]