Thought Leadership – Five Ways to Create Cutting Edge Content

Thought Leadership: Five Ways to Create Cutting-Edge Content

The best thought leaders create cutting-edge content. But how do you do this? We presume the thought leaders with the groundbreaking ideas are simply smarter than the rest of us. That might be true. But it doesn’t tell the whole story. Success leaves clues. In this post, I’ll show you the five ways that thought […]

How NOT to Plan Your Project

Plan Your Project The traditional message about how to plan your project is flawed. You’ve probably heard the old adage: to fail to plan is to plan to fail. And, if you only plan you will also fail. We are told to plan our project by only focusing on what we have to do. Typically […]

Project Design Books – Twelve of the Best

Three Gifts

The thing that I am most proud of around Project Passion is that it was fuelled by Book Rapper. Yep, re-reading my own material provided the insight I needed. It’s a neat reminder for me about the value of great books and the RAPs as a quick reference guide. Thus, this list of Project Design […]

Your Design Strategy

Your Organisational Design Strategy Do you have a design strategy for your organisation? What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. A key Apple strategy is […]

5 Reasons You Need a Flag

Australian Flag

In our previous post we talked about five principles of good flag design. And, we suggested you that you need a flag for your business. In this post we share five reasons that you should design your own flag. 1 The Need to Think The most compelling reason that you need a flag is because […]

A Whole New Mind by Daniel Pink

A Whole New Mind

How to Think Right This is the Book Rapper version of Daniel Pink’s best selling book, A Whole New Mind. We’ve rewritten the book so you can grasp that big ideas in under 30 minutes. We called our issue: How to Think Right. If you want our beautifully designed pdf copy click here. It includes audio […]

How to Be the Apple of Your Industry

Design Like Apple by John Edson

In this Book Rapper episode we discuss an important business book. Today we’re talking about Apple, and how to be the Apple of your industry. This is episode 034 of the Ideas Architect Podcast. Our Topic: Apple Design Our episode today is derived from the fabulous book Design Like Apple by John Edson. John is […]

Eight Classic Ways to Structure Your Ebook

eBook Skeleton Head

How to Structure Your Ebook A lot of what has been written about creating ebooks and books focusses on the usual things of Topics, Planning, Writing, Editing, Publishing, Selling and Promoting. This is all useful stuff. And, it’s all pretty standard stuff. One of the big misses from this list is a key design element […]

How to be the Apple of Your Industry


How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]

How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry.   How to Become the Apple of Your Industry from Geoff McDonald