Thought Leadership Strategy and Your Hyper Focus
Thought Leadership Strategy – The three things every thought leader needs to build to have a successful business. Thought leaders often run their business as a solo operator. And this can be hard because there is always a never-ending list of things to do. At times, it can be hard to know what to focus on. […]
Content Strategy – The Daring way TV chefs thrill their customers
‘Content Strategy – the daring way TV chefs thrill their customers’ is part 4 in our four-part series on ‘How to be successful as an expert in business’. 1: Three Business Growth Strategies 2: Build Your Business Success 3: Know Your Clients Thoughts The big trap many business experts make The big trap that many […]
How to be Successful as an Expert in Business
To be successful as an expert in business requires applying three key business growth strategies. The Big Mistake Business Experts Make The mistake that a lot of experts make in business is that they focus on the wrong thing. And this is not just a rookie mistake that beginners make. A lot of seasoned pros […]
Content Marketing: The New Way to Sell
Are your sales floundering? It might be that you’re selling in a way that no longer works. In this podcast episode we talk about the new way to sell using Content Marketing and Social Media.. It’s a recent interview with Stuart Harris on his Online Effectiveness show. For me, it was the first time I’d […]
How to Attract Your Ideal Customers
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from experts willing to share their […]
Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]
Your Content Marketing Questions Answered
Do you ever wonder that you’re not doing the thing you should be doing? Or that thing you’ve been working on is not the real goal, just the starting point? I’ve been getting those messages around Book Rapper lately. A lot more people are asking me ‘How Do I Book Rapper?’ and ‘How can I […]
How Content Marketing Works
Previously, we defined ‘What is Content Marketing?‘ Now, let’s see how it all works with an example. Google Search Recently, my voice recorder started to rattle. And, it eventually stopped working. This meant I had to buy another one. Where do I start? Naturally, I went to Google and searched for ‘Voice recorders’. As I typed it […]
What is Content Marketing?
It seems that everyone is talking about content and content marketing. Here’s my take on what these terms mean and how you can use them to leverage your business. What is Content? Let’s start with defining content… Content is the words and images that you’re reading right now. In books, it’s the action between the […]
The Ultimate Content Marketing Case Study
Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is confirming how much she was paid, tourism groups who sponsored the trip are claiming big benefits. Source: Robert Upe, The Age “The Ellen DeGeneres show has a global audience of more than 16 million people […]