Tag Archives | Christensen

Marginal Thinking

The Danger of Marginal Thinking

Each day we make a lot of small decisions that don’t mean a lot. However, when we string them together as a consistent habit they can make the Difference between happiness and Despair. Here we look at how to make smart decisions. The Cost of Investment Every time an investment decision is made, there are…

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The Right People

Choose the Right People

When selecting your next employee, how do you know who is the best person for the job? We look at two approaches for selecting the right people to help grow your business. Skills Versus Experience A familiar false belief presumes there is a definitive way to identify the difference between good people and great people.…

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Customer Jobs

The key to building great relationships – with a partner or a customer – is to develop an empathy and deep understanding for what they really want. Here we consider the ‘jobs we need done’ as an alternative to traditional customer profiling. Customer Jobs We Need Done Typical marketing logic suggests that we should focus…

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Clayton Christensen - Measure Your LIfe

Clayton Christensen: Measure Your Life

The Book Clayton Christensen, James Allworth and Karen Dillon, How Will You Measure Your Life Book Reviews It’s kinda strange to be writing a Book Review about Book Reviews. And, in this case, it’s relevant. This book was originally published in 2012. And, back then I was excited that Harvard Professor Clayton Christensen, creator of…

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