11 Create Meaningful Content
Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated over a billion email messages keeping the content relevant to the supporters was crucial. Rather than provide a single vanilla message to all; micro-segmented lists targeted specific messages to specific […]
10 Define the Conversation
Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how to talk about it What we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington […]
Social Media Lesson 9 Analyse Everything
Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign The Obama Campaign systematically tested everything. Every email, text message, website visit and online ad was analysed and tested to improve conversion rates and boost website traffic. Obama spent more than $16 million on online ads returning a 15 times return on investment. […]
8 Create Frequent small Campaigns
Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s two year campaign was broken into smaller chunks. Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results […]
7 Measure Engagement
Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign focused on Activity and Engagement. The transition point from your big picture vision and cause into action lives in the measures you make. Measure engagement not numbers or people. You’ll need to define how to measure this in your personal situation. […]
6 Video Your Story into Life
Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Use Video to Document and Share Video was one of the most effective Obama tools because it brought the blog and emails to life. Real people doing real things. Obama’s campaign had the reach of a TV network for free – 1830 videos, […]
5 Blog To Share and Include
Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution platform via RSS feeds, YouTube video embeds and interacting with readers’ comments. Obama had several blogs. The official national blog posted all the campaign updates. There were also state based […]
4 Tell Your Story
Part 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content […]
3 Focus on What Matters
Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign Obama’s campaign was very clear on what was important. The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of […]
2 Design For Consistency
How to Build a Global Brand Barack Obama’s Presidential Campaign in 2008 is a great example of how to build a global brand. Sure, he only wanted to be US President but the pathway is the same. This is Part 2 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign as derived from Rahaf […]