How to Write a Manifesto – 9 Questions, 9 Manifesto Examples

How to Write a Manifesto - Nine Questions, Nine Manifesto Examples

How to write a manifesto How to write a manifesto, create a vision or define your brand? You answer these nine questions. The key is to find the right angle – the viewpoint that helps you stand up for what you believe in and stand out in the noisy marketplace. You do want to be […]

Your Design Strategy

Your Organisational Design Strategy Do you have a design strategy for your organisation? What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. A key Apple strategy is […]

The Apple Manifesto

The Apple Manifesto

Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some powerful examples of corporates doing it well. And, the best place to start is with one of the most profitable companies on the planet: Apple. In my eyes, the Apple […]

How to Be the Apple of Your Industry

Design Like Apple by John Edson

In this Book Rapper episode we discuss an important business book. Today we’re talking about Apple, and how to be the Apple of your industry. This is episode 034 of the Ideas Architect Podcast. Our Topic: Apple Design Our episode today is derived from the fabulous book Design Like Apple by John Edson. John is […]

How to be the Apple of Your Industry


How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]

How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry.   How to Become the Apple of Your Industry from Geoff McDonald

The Secret to Apple’s Success – Five Books

Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]

Three Ways to Initiate Your Customers

One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]

Apple: Here’s to The Crazy Ones…

Context This Apple manifesto began as a series of television and print commercials back in 1997. It was created by the advertising agency TBWA/Chiat/Day. Manifesto Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And […]

Famous Manifestos – Our Top Ten

Famous Manifestos - The Top Ten of All Time

Famous Manifestos – The top ten of all time What are the most famous manifestos ever written? Now, that’s a great conversation to have at the dinner table if you want a robust discussion. But beware, it might also lead to a debate on the content of these manifestos. For instance, as soon as you […]