Recently, I ran a webinar with organisational strategist Norman Chorn on Business Model Innovation.
It was an extension to the Book Rapper issue The Business Model Game, as derived from Alexander Osterwalder and Yves Pigneur’s fabulous book Business Model Generation.
Whilst the plan was to share our full recording, Camtasia has spat the dummy again and prevented us from doing that.
Instead, we offer Norman’s 10 minutes summary…
Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real
Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you
A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet,