My Big Social Media Mistake

I’ve been making a big mistake around Social Media.

I’ve been posting a few blog entries. I’ve been doing Facebook. Started on Twitter. Added slideshows and book reviews on LinkedIn. Even said “I like it” on StumbleUpon.

I’ve been playing the social media game but doing it all completely wrong. I realised what I was doing wrong at a breakfast seminar this week. Rob Hartnett of Business Performance International was presenting. And, so was Jasmine Batra of Arrow Internet Marketing.

What was I doing wrong? I was treating all these social media things as separate things to do. No wonder I couldn’t keep up. My To Do List read like a social media nightmare. Update Facebook, add Twitter, post a blog, link to this, add to that…

That’s not building a Web 2.0 campaign, that’s building a brick wall. One brick, then the next one…

The web is about connection. Everything’s linked and joined together. It’s all digital code and that means it’s all synchronized as well. That means you can update many things at once if you just work smart.

So I clicked over to Slideshare where my slideshows are and updated Facebook and Twitter with two clicks. How easy was that?

My lesson: look for connections and short cuts. Automate!

Now let’s see… can I post this blog to Blogger, update Facebook, Linked In and Twitter all at once? I’ll let you know how I get on.

That’s my big Social Media mistake. What’s yours?

More Updates

Four Thousand Weeks - Time and How to Use it

What if I told you that mastering time is a myth? That all the apps, the systems, the productivity hacks… They’re not making you freer —

Time Management is a Lie - Lessons from 4000 Weeks

If you live to 80, you get about 4,000 weeks on this planet. That’s it. Not 40,000. Not 400,000. Four. Thousand. Weeks. But that’s a total

Seven Ways to Create Your Unique Manifesto Design

How can you create your own unique manifesto design to bring your dreams and vision to life? I’ve studied over 1000 manifestos over 10 years