The secret of earning money from what you know is surprisingly not based on what you know. Instead, it comes down to how others perceive you and what you can provide them. It’s who knows you know. 

But how do you showcase what you know to other people and potential clients? 

You have to design and package what you know so others can see the value. In other words, you have to create content – either IP or Intellectual property, content marketing or both.