Google Think: How to Survive, Thrive and Jive in the Digital Economy

Google Think: How to Survive, Thrive and Jive in the Digital Economy
The Latest Book Rapper issue ‘Google Think’ is now available at our website:

The Book
Jeff Jarvis, What Would Google Do?

Speed RAP
A number of traditional industries are struggling to survive the digital economy – newspapers, real estate agents, advertisers, PR, department stores…
Google is one of the most profitable businesses on the planet. They’re not only thriving, they’re jiving!
Jeff Jarvis uses Google and friends as a case study to speculate on how other drowning industries may reinvent themselves.
At a minimum, it’ll take a change in thinking to survive.

The Big Idea
Google is successful because it thinks about the world differently.
They think in tune with the current digital environment.
Don’t try to copy their actions. Instead model their thinking.
Google Think!

Your Challenge
Google-ize yourself and your organization.
Redefine what business you’re in and create an elegant design for fulfilling your outcome.

Get your copy of ‘Google Think’ now.

More Updates

What is a manifesto? 21 Synonyms for Manifesto

What is a manifesto? To find out the obvious thing to do is look up a dictionary definition. But manifesto is an umbrella term. Which

Ten of the Best YES Manifesto Examples

All of these manifesto examples are about one thing: change. But what sort of change do you want to make? There are two basic types

Ten of the Best NO Manifesto Examples

Manifestos are about change and there are two types of change. You’re either saying ‘Yes’ or ‘No’ to something. Today I share ten Manifesto examples