Decentralized Marketing

Derived from both…
Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing

PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing.

As discussed in our previous Book Rapper issue Leaderful, the internet and digital technology is swinging the pendulum toward decentralization.
We are seeing changes in the design of organizations, shifts in where and how we work, changes in leadership styles and even, following Obama’s lead, shifts in government.
The Book Rapper issue Smart Growth focuses on Word of Mouth Marketing, Viral Loops and Networks – all examples of Decentralized Marketing.
The new way to Smart Growth and multiplying your customers is to design your marketing message, products, processes and systems to spread the word for you.