8 Create Frequent small Campaigns

Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s two year campaign was broken into smaller chunks.

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign

Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results on specific issues or audiences. For example, volunteer recruiting or women to women. This diversity allowed supporters to select the ones that most appealed to them. And it allowed supporters to celebrate successes along the way. This is even more critical for a corporate campaign that may be ongoing with no definitive end in sight.
Action : Chunk your overall campaign into smaller targeted flourishes.

Derived from Rahaf Harfoush, Yes We Did

More Updates

The Room changes you with Linda Gidlund

Put a group of successful, educated adults into a training room and something strange can happen: They start behaving like sixth graders. Educator and facilitator

September 7, 2026
Mick Jagger - You Need Ego, But...

I was listening to David Marchese interview Mick Jagger for The New York Times Interview when one word stopped me: Inhabit. Marchese didn’t ask whether

September 1, 2026
I just didn't get it with Michael Henderson

Michael Henderson’s anthropology professor gave his students some unusual advice: “If you find an interesting cultural experience, go and do that… and don’t come to

August 31, 2026