8 Create Frequent small Campaigns

Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s two year campaign was broken into smaller chunks.

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign

Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results on specific issues or audiences. For example, volunteer recruiting or women to women. This diversity allowed supporters to select the ones that most appealed to them. And it allowed supporters to celebrate successes along the way. This is even more critical for a corporate campaign that may be ongoing with no definitive end in sight.
Action : Chunk your overall campaign into smaller targeted flourishes.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Why Your Good Work is Hard to Sell

There was a period in my work when I knew I was helping people. Clients were getting real value. Conversations were meaningful. But when it came time

April 7, 2026
The Shift Nobody Talks About - When Methods Stop Working

Something has changed. You can feel it… even if you can’t quite name it yet. Work that used to feel straightforward now takes more effort. Ideas that

April 3, 2026
Your Thinking Pattern is Your Real Differentiator

You’ve probably had this experience. You’ve been doing good work for years. Clients are happy. Projects succeed. People trust you. And yet, when someone asks you

March 29, 2026