8 Create Frequent small Campaigns

Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s two year campaign was broken into smaller chunks.

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign

Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results on specific issues or audiences. For example, volunteer recruiting or women to women. This diversity allowed supporters to select the ones that most appealed to them. And it allowed supporters to celebrate successes along the way. This is even more critical for a corporate campaign that may be ongoing with no definitive end in sight.
Action : Chunk your overall campaign into smaller targeted flourishes.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from