How to Write Your Website Bio
Blind Dates There’s a popular saying these days that ‘There’s no such thing as a blind date anymore.’ This is Google and the web at work. It’s now so easy to check someone out before we meet them or do business with them. As a result, it’s little surprise that the ‘About’ page on your […]
Design a Great Book Cover in Two Steps
I’ve recently published my fifth book: What The #$%?! Is Going On? Naturally, I had to design a book cover. That’s the image on the top of this blog post. Unfortunately, a week after publishing this book I discovered a great book at the local library on… yep, you guessed it, How to Design Book […]
Lessons from Podcasting
What does it take to put a podcast show together? What are the emerging trends for podcasting? And, what tools and work flow do you need to make your show happen? Our Topic This is episode #50 of the Ideas Architect podcast. Yeehar! And, given it’s a milestone issue we thought it would be a […]
The Secret to Creating Message Envy
Message Envy As the Ideas Architect I spend a lot of time looking at the communication of ideas. You could say I’m obsessed. I’m constantly checking out signs, advertising, labels, book covers, blogs and more to see what and how they organize and share their message. Mostly, I’m highly critical. I don’t mean negative, I […]
Turn Your Blog Posts into Books – Podcast
Recently I clocked up the magnificent milestone of having published 650 blog posts. And, this started me thinking about how I could re-purpose and re-use this content in new ways. The obvious question for me was how to turn these blog posts into books. Our Topic This is episode #48 of the Ideas Architect podcast. […]
Content Marketing: The New Way to Sell
Are your sales floundering? It might be that you’re selling in a way that no longer works. In this podcast episode we talk about the new way to sell using Content Marketing and Social Media.. It’s a recent interview with Stuart Harris on his Online Effectiveness show. For me, it was the first time I’d […]
A Book of Posts
This is the sixth and final article in a series of How to Turn Your Blog Posts into Books. Here’s the first article that introduced the idea. Here’s the second article on simply sticking a title and a cover on your posts. Here’s the third article on choosing blog categories. Here’s the fourth article on […]
Turn Your Blog Posts into Podcasts
This is the fifth article in a series of How to Turn Your Blog Posts into Books. Here’s the first article that introduced the idea. Here’s the second article on simply sticking a title and a cover on your posts. Here’s the third article on using your blog categories. And, here’s the fourth on creating […]
Story Arcs – Keep Your Readers Reading
This is the fourth article in a series of how to Turn Your Blog Posts into Books. Here’s the first article. Here’s the second. Here’s the third. What is a Story Arc? Typically when a visitor comes a clicking to your website and your blog they’re looking for a single thing. Your challenge as a […]
How to Create Your Blog Categories
This is the third article in a series of how to Turn Your Blog Posts into Books. Here’s the first article. And, here’s the second. Blog Categories When you write a series of blog posts they will appear as a series of pages on your website. The point of creating categories is to give your […]