Yenny Stromgren – Everyday Light Warriors
How do you find your passion in life? Yenny Stromgren found hers by accident. Yenny Stromgren Podcast Interview A Swede living in Australia. Yenny Stromgren originally came Down Under to pursue her photography career. And, has recently made the shift from visuals to audio through her Everyday Light Warriors podcast which is growing a healthy […]
Corrinne Armour: Fearless Leadership
In this episode of the Ideas Architect Podcast, we’re talking with Corrinne Armour about Fearless Leadership. Corrinne is in the business of helping leaders get out of their own way. And, she is on the warpath against wasted potential. This includes the waste of time energy and resources within organisation, it’s also about the wasted […]
The Business Model Manifesto Podcast
Why do we need a Business Model Manifesto? The Business Model Manifesto reflects one of the most important things in business right now. The right business model can let you make money more quickly and more easily. The wrong business model can slow your progress and make you work harder than you need to. What […]
Zoe Freeman – Digital Marketing Strategy
What are the phases that the web has passed through and where are we going next? Zoe Freeman This is the gist of the conversation we have with Digital Marketing and Strategy Consultant Zoe Freeman. Zoe’s career has passed through four stages of digital media and currently she is working with a number of clients […]
Simple Strategy Guide
Simple Strategy sounds obvious. But, most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success if you believe is strategic. […]
Ideal Work Trends
Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine […]
How to Sell Your Service – 13 Sneaky Easy Ways
How to Sell Your Service How to sell your service is the killer question for all thought leaders, business experts and service providers. In this post we share 13 sneak easy ways that are sitting right under your nose. We’ve all been to the supermarket and been confronted by those beautifully smelling product samples. And, […]
7 Ways to Measure Your Progress
One of the keys to achieving your strategic outcomes is to measure your progress. Through measuring you gain feedback on what is working and what is not allowing you to adjust your tactics. In this episode of the Ideas Architect Podcast (#78) we share seven ways to measure your progress: Money Traffic Output Learning Contribution […]
5 Reasons You Need a Uniform
One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts in terms of branding building, attracting a tribe and community and personal image is a uniform. And, I’m not talking about the type of uniform that the military or the police wear. I’m thinking more […]
Where Are You Out of Date?
Bob Dylan once sang in his voice of sand and glue*, ‘The Times They Are A Changin’. And, that means we need to change too. If we don’t we may fall behind, lag our customers and find ourselves out of date. In this episode (#76) of the Ideas Architect Podcast we share a recent blog […]