Ten things to review to see if you are out of date
On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the way, I found an unopened Year Planner in mint condition. I thought ‘this could be useful’ until I realized that it was a Year Planner for 2013. Mmm… that’s two years ago. Not much use […]
The Conversational Organisation
Conversational Marketing Previously in this series we talked about Five Ways to Join a Conversation. The shift from Communication Marketing to Conversational Marketing is not about changing the name of some job roles. It requires a complete restructure from your silo of specialities to unified divisions. The traditional organization is built around a group of […]
Five Critical Things
Recently I had my Book Rapper website hacked. The good news is that they merely were able to log into some server files and they didn’t deface my site. This prompted talking to my web hosts WD3 and their Managing Director Brian Coogan about website safety on our Ideas Architect podcast. Brian was able to […]
What is a brand?
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what is a brand? What is a brand? Mootee puts it’s very simply: A Point of View – Your brand is what you base your business strategy on. A Customer Value […]
Sticky Ideas
An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of the art and science of creating great ideas is to design them so they are simple, memorable and easy to pass on. We want our ideas to stick like that […]
25 Favourite Apps and Software
What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends from Facebook and the people who read my weekly newsletter. A big thank you to all those who contributed to this article! 25 Favourite Apps Canva – A simple graphics […]
The Neurobiology of Insight
Do you want to be more creative? Do you want to be more creative? Do you want more of those stunning ‘aha’ moments? Do you want to be more insightful? The good news is that it’s much easier than you think. And, you don’t need to learn any new skills or spend hours practicing. Instead, […]
Suzanne Mercier, Unmask Performance
Are you not operating at your best? Not feeling good enough to fulfill you role? Or sabotaging your own success? It might be that you’re experiencing the Imposter Syndrome. In this podcast episode we talk to Australia’s expert in this area and how she has built her business around a leading edge idea. About Suzanne […]
Brand Metaphor
One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader is to establish your reputation and ideally, create a unique market position. By being unique you: Give yourself a greater chance of standing out in a noisy marketplace. Can charge more for your services because […]
The Big Idea Myth
It’s time for me to confess. I’ve been guilt of building a myth. It’s not exactly untrue. And, there’s more to it than the bold statement suggests. Why You Need a Big Idea I believe business experts, thought leaders, subject matter experts, authors, speakers etc need a big idea. It’s needed because: The market place […]