The Power of ‘Us’
Previously, I wrote about my word for the year ‘Us’. And, I’m already finding it’s working it’s way into my daily thoughts and my plans for this year. Here are four ways you can use this to your advantage: 1 Include Others I’m now actively looking for ways to include others rather than playing my […]
Lunch with Seth Godin
Recently I had lunch with Seth Godin courtesy of my good friend Bill Jennings. I’d like to say it was just me and Seth and… It was in a room with 300 others at a Business Chicks event in Melbourne. As usual for me watching a live presentation I’m always tracking both ‘how’ they do […]
The One Thing Every Brand Needs
Crowds I was flicking through some magazines at the local library today and came across National Geographic. Usually, I only see this visually beautiful magazine at the dentist when they’re a few years old. Anyway, in flicking through a recent issue (February 2014), I came across a very interesting article about crowds. The article Karma […]
10 Things I Learnt From My Customers
Recently I surveyed my customers using Survey Monkey to find out what the major issues in their businesses are. Here’s the top 10 things I learnt from their responses. 1: Time The biggest frustration for most business owners revolves around time. Half of the people that responded to our survey said the lack of time, […]
Cult Following – Attract a Flood of Referrals
Brands are the new Religion and building a cult following is the key to attracting a flood of referrals. Welcome to Episode 011 of the Ideas Architect Podcast. Our Topic: Cult Following Geoff McDonald shares his ideas about how to attract a cult following and build a brand built on referrals. This episode covers one […]
The Key to Brand Success
After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]
Three Simple Things to do to Create a Great Brand
Warning: Rant ahead! I’m sitting at the airport writing this. It’s not even 9am and already my day has started badly. Last night I had problems with the web check-in for my flight. This meant waking a little earlier to get to the airport and score my seat. So I did… I booked a taxi through their […]
What Sells CEOs on Social Networking?
I read a great article today I wanted to share with you. It’s called ‘What Sells CEOs on Social Networking‘. It’s an interview between David Kiron, executive editor of Innovation Hubs at MIT SMR and MIT Sloan’s Andrew McAfee. In 2006, McAfee coined the termed “Enterprise 2.0” as a way of describing the impact of […]
The Best Way to Create And Own a Unique Position in the Market
The number one question I’m asked is: “How can I create and own a unique position in the market?” It’s an important question because when you know the answer a whole bunch of things fall into place like dominoes falling over each other. For instance, you can then easily determine: What to focus on and […]
Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]