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Book Rapper is an innovation service that redesigns ideas from some of the best business books to make it quicker and easier to make informed business decisions.

Your Referral Trumpet

How to Attract Referrals

Your Referral Trumpet Build a Business that Generates Leads and Referrals for You The Book This Book Rapper issue is derived from John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of […]

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Cal Newport

Cal Newport Career Advice

Career Advice to Find Work You Love Cal Newport’s book So Good They Can’t Ignore You asks the important question: Why do some people end up loving what they do, while so many others don’t? And his reply is not to follow your passion. Cal Newport Cal Newport is an Associate Professor in Computer Science at Georgetown […]

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Book of the Year 2016

Best Books 2016

I love learning. And, I love to learn by reading books. Each year I aim to read 50 books – that’s one book each week. And, I’m pleased to say this year I made it! Through Book Rapper, I am known for my book nerd qualities and often people ask me to suggest something for […]

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Your Design Strategy

What is the role of design in your organisation? Is it an after-thought or the core driver of your success? Here we consider design strategy and the three building blocks for using it to make a difference. Design Strategy A key Apple strategy is not to focus on market share. Instead, they focus on margins […]

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Five Lean Startup Principles

The Lean Startup Method is based on five principles. They highlight the difference between traditional management that aims to get things done and innovation management that aims to create new things. 1 Entrepreneurs are everywhere Startups don’t just happen in garages. Anyone creating a new product or service is effectively a startup. And, this includes […]

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The Lean Startup

Eight Innovation Sandbox Rules

The opposite of hiding innovation is to create a public place to play – an Innovation Sandbox to promote rapid iterations. Here’s eight guidelines for building your innovation sandbox… Start small. Any team can create a true-split test for parts of the product or service. No experiment can affect more than a specified number of […]

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Startup Definition

Why Startups Fail

Don’t let the word ‘startup’ fool you. You don’t have to be starting a whole new organisation from scratch, you merely need to be starting something new. For instance, creating a new product or service. We hear the success stories… an entrepreneur starts a business in his parent’s garage and goes onto billion-dollar success. It […]

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