Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 1, The Culting Edge highlighting:

1. The Cult Paradox
2. More of Me
3. Brand Devotees
4. The Brand Arrow