Brand Worship: The Culting Edge

We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs.
In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 1, The Culting Edge highlighting:

  1. The Cult Paradox
  2. More of Me
  3. Brand Devotees
  4. The Brand Arrow

 

More Updates

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

Monetize Your Expertise after 45 - Cookie-Cutter vs Custom vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium

The Hidden Cost of NOT Having a Signature Method

Are you pouring your expertise into your business, working harder every year… but still feel like you’re running on a treadmill? There’s a hidden cost