Be more successful with your branding by learning from cults and how to build a community.
This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands.
Brand Worship 1 The Culting Edge
When I’m coaching beginners in pickleball, one of the first questions I ask is: What sports have you played? The answers vary: tennis, squash, badminton,
At the 1980 Olympics, all six finalists in the men’s foil fencing were left-handed. This is surprising given that left-handers make up only about 10%
I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through