Be more successful with your branding by learning from cults and how to build a community.
This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands.
Brand Worship 1 The Culting Edge
What happens when a familiar pattern makes us too certain about what we’re seeing? In this short extract from On Experience, corporate anthropologist Michael Henderson
When I was studying in the US, after my friends went to bed on Friday nights, I would head to the TV room to watch
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying to predict who will win. I looked at their experience: military,