Brand Worship: Defining Your Cause

If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?

In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 2, exploring three elements of your ‘Cause’:

1. Purpose
2. Spirit
   
3. Stand