Brand Worship: Defining Your Cause

If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?

In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 2, exploring three elements of your ‘Cause’:

  1. Purpose
  2. Spirit
  3. Stand

 

More Updates

Knowledge Monetization - Five Mistakes that Keep Experts Broke

Here’s a brutal truth about knowledge monetization: 95% of experts with incredible knowledge make less than $50,000 a year from what they know. Meanwhile, people

Monetize Your Expertise - Turn Your Experience into Income

How do you monetize your expertise and turn decades of experience into a legacy and income? If you’re an established leader — a C-suite veteran,

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning