Brand Worship: Defining Your Cause

If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?

In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 2, exploring three elements of your ‘Cause’:

  1. Purpose
  2. Spirit
  3. Stand

 

Brand Worship 2 : Cause

More Updates

What Left-Handedness Taught Me About Experience

At the 1980 Olympics, all six finalists in the men’s foil fencing were left-handed. This is surprising given that left-handers make up only about 10%

November 2, 2026
What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026