Brand Worship: Defining Your Cause

If you’re not out to cause anything then you might as well go back to bed!
What’s the point of your brand?
What’s the reason it exists?
What’s the spirit behind it?
What stand are you taking?

In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand.
It’s derived from Douglas Adam’s The Culting of Brands.

Here’s RAP 2, exploring three elements of your ‘Cause’:

  1. Purpose
  2. Spirit
  3. Stand

 

More Updates

How Stephen Covey built a $280 million empire from this personal manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is

Why Your Corporate Experience at 45 is Actually Your Secret Weapon

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those at 30. But here’s what the data didn’t catch —