Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth
Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the
PROFIT : If you really want to multiply your audience rather than increase it just a little, you’ll need to think differently. Here’s five ways
The Book Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking, Kaplan Publishing, New York, Revised Edition, 2009. Précis Word of Mouth
The Book Adam L Penenberg, Viral Loop: The Power of Pass-It-On, Hodder and Stoughton, London, 2009. Précis Business growth doesn’t need to be linear anymore.
The Books Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com