Whenever I do a Book Rapper issue, I always check to see who the author of the book is. For me, this rounds out the

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I usually like to finish the Ideas Marketing webinars with a quote and a thought… You know, something to inspire people… In the webinar Captivate

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What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a

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Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content

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Today, we’re talking with Ian Berry, The Change Master and founder of Difference Makers. What prompted you to create your manifesto? I have always been

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Welcome to the Ideas Economy! Also commonly called the Information Age, the Knowledge Era, the Post-Industrial Society, the New Economy and many other similar coins

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Previously, we wrote about How to Write a Manifesto in Two Steps. This is the quickest and easiest way to write a manifesto. And, to

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Today, we’re talking with Allison Nazarian, author of Love Your Mess. What prompted you to create your manifesto? When I began the writing which eventually

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Once you’ve written your manifesto, what next? Here’s 52 suggestions to get you thinking… If you’re really keen, implement one a week to keep you

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An updated version of this post is available here (April 2025).  What does a manifesto look like? Traditionally, it was a literal manuscript presented in

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