In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171)
In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171)
One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as
When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars.
The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken
The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got
Whenever I do a Book Rapper issue, I always check to see who the author of the book is. For me, this rounds out the
I usually like to finish the Ideas Marketing webinars with a quote and a thought… You know, something to inspire people… In the webinar Captivate
What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a
Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content
Today, we’re talking with Ian Berry, The Change Master and founder of Difference Makers. What prompted you to create your manifesto? I have always been