This is the third in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Where is the Profit? What is the most profitable part of your business? In the Old Marketing, one product
Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you
What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, here we share seven suggestions for how to overcome content saturation when you’re the audience… 1 You can’t win! Don’t try. The clever advertising campaign of the lotto companies suggest that you
Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website
It was always inevitable. When there were only a few sources pumping out killer content, as an audience member it was relatively easy to divvy up our attention. Not so long ago there were only a handful of radio stations, a pocketful of local newspapers and magazines and a couple
The marketing message is evolving. The pendulum is swinging from the ‘many’ to the ‘one’ and back again. If you’re still mass marketing then you’re probably a couple of generations behind. 1 One to Many Shotgun marketing relied on spraying your message to as many people as possible and praying
How to Cook a Curry I was talking recently with a colleague about food. In particular, we were talking about some of the ways different food in different countries evolved. The standout example was Indian food. In India we all know about the heavy use of spices in preparing curries
Kogan Technology How does someone start out in their parent’s garage selling TVs on eBay and turn that into a business with sales of $350 million in only seven years? This is the story of Australian entrepreneur Ruslan Kogan. Today, Kogan Technology is one of Australia’s fastest growing companies. Its
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended