Irma Zimmermann

Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating

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Content Saturation

It was always inevitable. When there were only a few sources pumping out killer content, as an audience member it was relatively easy to divvy

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History of Marketing Messages

The marketing message is evolving. The pendulum is swinging from the ‘many’ to the ‘one’ and back again. If you’re still mass marketing then you’re

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Innovation Lessons - Curry

How to Cook a Curry I was talking recently with a colleague about food. In particular, we were talking about some of the ways different

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Ruslan Kogan

Kogan Technology How does someone start out in their parent’s garage selling TVs on eBay and turn that into a business with sales of $350

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Communication or Conversation

All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking

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Business Measures

Business measures are crucial for helping you work out if you are on track, off track or you’ve completely lost track. In this article, we

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Recently a colleague asked me: What’s the best thing you’ve learnt in the past six or twelve months? And, I immediately thought, ‘What a great

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The Book Eric Ries, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Crown Business, New York, 2011 Rapid Book Review

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Are you out of date? Planner 2013

  On the weekend I was doing a spring clean. (Even though it’s not actually Spring in Australia). Along the way, I found an unopened

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