Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Brand Worship
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. Speed RAP People queue overnight to be the first into the new […]
The Keys to Blogging from Top Bloggers
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a media channel in their own right with their own rules for success. Speed RAP If you think that a blog is simply a time waster, or an easy outlet to […]
How to Give Your Idea a Potent Twist
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House; London; 2007. The BIG Idea Your greatest asset is your mind; your greatest advantage is the stickiness of your messaging. Speed RAP We’re all scientists in one way. We all have theories and hypotheses. We’re […]
Review: Sell Your Thoughts
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the authors for my assistance with a small part of the text. Plus, I’m a former mentor and current ambassador for Thought Leaders. Even better, I get a plug as a […]
For Future Sake Presentation
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk – I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. For Future Sake – Presentation Transcript What are we going to do about our […]
How to Build Collaborative Communities
The Book Barry Libert and Jon Spector and thousands of Contributors, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Speed RAP Bees do it; kids live it; grown-ups adopt it; smart business values it. Collaborative Communities are the near future now. Web 2.0 has enabled community building through […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
The Four Hour Work Week Summary
The Four Hour Work Week Book Summary The Book Timothy Ferriss; The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The BIG Idea Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 […]
Top Ten Books to Read in 2012
Here’s my list of Top Ten Books To Read in 2012… Love to hear your thoughts as to what you’d add or delete to this list… WikiLeaks and the Age of Transparency Micah L Sifry Whilst there are a flood of books on Wikileaks, I chose this one because it appears to be dealing with […]