Promotion Goals, Prevention Goals
We are constantly living a life of balance to achieve the things we want and to avoid the things we don’t want. Sometimes this is determined by a preference for optimism or pessimism and at other times the situation in front of us dictates our choice. Here we look at the balance of promotion and […]
Good and Better Goal Design
Ever wonder why pursuing some goals is more fun than others? There’s a reason for this. If you’ve framed your goal as an opportunity to improve your skills or relationships you’ll perform better and achieve more. Being Good A ‘Being Good’ goal focuses on you showcasing what you can do. You see the goal as […]
Two Keys to Goal Achievement
The key to goal achievement is to select the right frame for your goal. And, our different personal preferences mean the same goal should be framed differently. Here we look at your ‘Big Picture’ and ‘Nitty Gritty Detail’ preferences. The ‘Why’ of Goal Achievement A ‘Why’ framed goal focuses on the reason behind what we’re […]
Make Money From Speaking
The professional speaking business used to be very simple: You stood up in front of a live audience and you were paid to present. If we were talking about business models for speakers 20 years ago this would be it. Done. Complete. Finished. Today, it’s not so simple. With the rise of digital media, the […]
Zoe Freeman – Digital Marketing Strategy
What are the phases that the web has passed through and where are we going next? Zoe Freeman This is the gist of the conversation we have with Digital Marketing and Strategy Consultant Zoe Freeman. Zoe’s career has passed through four stages of digital media and currently she is working with a number of clients […]
The Danger of Marginal Thinking
Each day we make a lot of small decisions that don’t mean a lot. However, when we string them together as a consistent habit they can make the Difference between happiness and Despair. Here we look at how to make smart decisions. The Cost of Investment Every time an investment decision is made, there are […]
Choose the Right People
When selecting your next employee, how do you know who is the best person for the job? We look at two approaches for selecting the right people to help grow your business. Skills Versus Experience A familiar false belief presumes there is a definitive way to identify the difference between good people and great people. […]
Customer Jobs
The key to building great relationships – with a partner or a customer – is to develop an empathy and deep understanding for what they really want. Here we consider the ‘jobs we need done’ as an alternative to traditional customer profiling. Customer Jobs We Need Done Typical marketing logic suggests that we should focus […]
Three Parts to Your Purpose
Your purpose is your benchmark for decision-making in your life and business. Here we look at three things to help you Define your business and life purpose. Choose or Not Whether we choose it or not we have a purpose – and so does every business. Whilst ad-hoc purpose often leads to distraction and failure, […]
The Rise of Business Models
Do you have a business model? And, how would you know if it was the right one? I’ve been talking with people about business models lately because I’m preparing a presentation for National Speakers on the topic of ‘Business Models for Speakers.’ From this, I’m noticing the same question popping up: Are business models new? […]