Australia and Ideas Marketing

Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea – your promise, the cause you stand for, the beliefs you hold dear. Then you build this idea into existence in a range of different forms so people can live your idea every day. It’s an idea that can be applied to any situation.

Australian FlagHow do you design a country? That might seem like an odd question. And, it’s only because the opportunity to do so doesn’t come around very often. Typically, the design piece happens at the birth of the country – we come up with a name, perhaps a flag and a set of rules or a constitution to live by. But beyond this we don’t think of designing a country as an active and ongoing design exercise.

Following on from our previous blog post for Australia Day, here’s a podcast version applying the Ideas Marketing framework to Australia. We discuss:

  • Manifesto – what is a manifesto for a country?
  • Game – what campaigns and projects does a country create?
  • Publish – Who are the official and unofficial publishers of a country and how do they shape public opinion?
  • Experience – What are the two ways we experience a country?
  • Artifact – What are the tools, symbols and things that bring the spirit of a country alive?
  • Cult – Which types of communities make Australia who it is today?
  • Rituals – Which activities do Australian’s perform regularly to presence the spirit of the nation?
  • Gestalt – Why is a country such a great example of a gestalt?

Show Notes

Listen, Download, Share

More Updates

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is

Why Your Corporate Experience at 45 is Actually Your Secret Weapon

MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those at 30. But here’s what the data didn’t catch —

From Corporate Insider to Industry Icon in three steps

If you want to move from corporate insider to industry icon, then you need to know how to leverage your expertise. But here’s the problem: